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Sole Collector

During the heat of hyped sneaker releases, the adidas Yeezy Boost 350 was the hardest to obtain. In order to secure your pair, many sneakerheads had to resort to using bots and backlinks. This story was written during a time where sneaker collecting was flipped on its head online. Written to ruffle some feathers and layered in satire, the post was published on Sole Collector as well as Complex Media and gained over 2,000 Facebook likes.